Privacy Policy

Privacy policy The Pure Goat Company B.V.

Introduction

The Pure Goat Company (“we” or “us”) understands how important your personal data is, and we recognize the importance of protecting your privacy. This Privacy Policy (“Policy”) describes how The Pure Goat Company collects, uses, stores, processes, and shares your information in relation to this website. This Policy explains what we do with the information that is gathered by this website, including personally identifiable information. This Policy does not apply to information collected by third-party websites or services or personal data collected in the context of employment.

Table of Contents

1. About our privacy policy

2. Your personal data

3. How do we collect your personal data

4. Why do we collect and process your data

5. Howlong do we keep your personal data

6. Sharing of your personal data

7. How we protect your personal data

8. Your rights

9. Changes to the Privacy Policy

10. Contact

1 About our privacy policy

We understand that you do not want your personal information to end up in the hands of others or to be used for purposes unknown to you. In short, we take your privacy seriously.

The Pure Goat Company B.V., acting as Data Controller, collects and manages your personal data. We understand that it is important for you to understand what data we collect, what we do with it, and how it benefits you. You can trust us to handle your data with care and to comply with the applicable law. At any time, you can contact our Data Protection Officer by using our email: info@puregoatcompany.com or phone number: +31 020 220 3432.

This privacy policy applies to the use of our website and any sales made on it by The Pure Goat Company B.V., with the exception of links on our website to third-party websites. These external website owners are responsible for the processing of your data. Therefore, our privacy policy does not apply to them. 

2.  What personal data do we collect?
By personal data, we refer to any information about a person from which that person can be identified. This does not include data for which the identity has been deleted (anonymous data).

The personal data we collect varies depending on the purpose of the collection and the product or service we are providing you.

The Pure Goat Company may collect and use some or all of the following categories of personal data from you directly for the purposes as described in this Privacy Policy:

1. a) Identity data includes your first and last name, username, title or similar identifier.
2. b) Contact data includes your email address and address (delivery/ billing) and telephone numbers (including when you contact us via phone or WhatsApp).
3. c) Account data includes your account login details, such as your e-mail address, username, and password. This is necessary to create a personal account on our website and online communities. 
4. d) Profile data includes details of communications with us, which may include details of our conversations via the customer service (phone, email, Live Chat, WhatsApp, or web forms) or direct message from social media pages; purchases or orders made by you, your feedback and survey responses, and your interests and lifestyle preferences. Lifestyle preferences may include your preferences relating to our products and services, and your interests related to those products and services, for example, which products you are interested in or are using.
5. e) Demographic and parental information, such as your age, gender, your expected due date (EDD), or your baby’s birth date. 
6. f) Technical data includes browser history, such as pages accessed, date of access, location when accessed, and Internet Protocol (IP) address.
7. g) Health data includes information related to your maternal or baby’s health. We will only process information about you that relates to health if you have given your consent for us to do so and if the processing is necessary for the purposes set out in the Privacy Policy. If you provide this type of information to us, we will use it to provide you with information relating to your particular circumstance, and we may create notes about your health that assist our staff in responding to this.
8. h) Financial data includes your bank account, payment card, or billing details.
9. i) Transaction data includes details about payments to and from you and other details of products and services you have purchased from us. 
10. j) Third-party data includes information about people other than you, such as personal data about your family members, when you provide such information directly to us. 
11. k) Social media profiles if you contact us via our social media pages.
12. l) Usage data includes information about how you use our website, products, and services.
13. m) Marketing data includes your preferences in receiving marketing from our third parties and your communication preferences.

3 How do we collect your personal data
We collect your personal data directly from you via the following sources. This collection includes:

1. a) you communicate with us via post, email, chat, phone (including our customer service line) or otherwise;
2. b) you interact with us on our Pure Goat websites, including when you register for an account with Pure Goat or send or post queries or comments;
3. c) you apply for our products or services;
4. d) you fill in one of our forms (both online and offline);
5. e) you subscribe to our service or publications;
6. f) you enter or participate in a competition, promotion, survey or research activity;
7. g) you request marketing communications or other promotional materials to be sent to you; or
8. h) You give us feedback or contact us.

We may also collect personal data about you indirectly when:

1. a) you share content on social media pages, websites, or applications related to our products or in response to our promotional material on social media;
   b) We may collect personal data about you from information collected by other websites (for instance, we may place an ad on a third-party website, and when you click on that ad, we may receive information about you and other website visitors to measure the reach and success of that ad).
   c) We may collect data about when you open an email or click on a link in one. This allows us to see how well our communications with you are performing.

4. Why we collect your data and how we process your data

 We collect your personal data so we can perform any contract we have with you, provide you with the best online experience, and provide you with a high quality of customer service.

In particular, we may collect, hold, use, and disclose your personal data for the following purposes as set out in the table below, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are, where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground.

Your account

Using your account at The Pure Goat Company means you can order more easily. If you create an account on our website, we will ask you for certain information. You are not required to fill in all the details, but some information is necessary. This includes your e-mail address, an account password, first and last name, postal code, house number, and telephone number. You can always modify the data you provide us with. To organize and to communicate effectively with our customers, we use Hubspot a cloud-based software platform. More information about Hubspot, please find under the link attached https://www.hubspot.com/

. Your website visit

When you visit our website, we automatically generate usage information. We do this primarily to make sure that the website functions properly. When you visit our website, we automatically generate usage information. We may use software to measure and collect visitor data, for example, response times, website errors, and interaction data (such as your scroll and click behaviour). We also use this information to secure our website.

In addition, we use information about your previous orders, your IP address, and surfing and search behaviour that is stored in cookies. We tell you more about the latter in our cookie policy.

Your orders

If you order formula through our website and want it delivered, we will use the information you provide for this purpose. We also use your order information for statistical research, for example, to see which products sell well and which do not. For such analyses, we only use your data on a collective basis, never on an individual basis.

And finally, we use data on your ordering behaviour and the frequency with which you order certain products. This helps us optimise our stock management and enables us, for example, to the extent that you would like Pure Goat Company to contact you with offers". 

Your reviews

After your order has been delivered, we can ask you whether everything was to your satisfaction. We use TRUSTPILOT – Trustpilot is an online review community that connects businesses and consumers through honest customer feedback about their purchase and service experience. This enables us to help you better and to get honest feedback from our customers. You decide whether you want to participate and what information you provide. The information you provide will be stored when you place your order. If necessary, we will use your details to respond to your feedback. Find more information about TRUSTPILOT https://www.trustpilot.com/review/puregoatcompany.com

Your contact

If you contact us via email, telephone, or contact form on our website, we may record your contact details and your question or complaint. We use this data to respond to your question or complaint and for our general statistics. Data that we might record includes your name, email, phone number, and social media account.

Product recalls

If, for any reason, we need to recall our products, we may use your order information to inform you. This may be necessary for precautionary reasons or for legal reasons.

Social media

You can contact us through your social media account. In doing so, you may provide us with personal information, like your name, email, or phone number. We will then use your details to respond, and may combine these with details we already have on file so that we know what we have talked to you about in the past.

Contact form

Our website contains a contact form that can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask is transmitted to us and stored. These data are:

• First name
• Surname
• E-mail
• Report (request)
• At the time of sending the message, the following data is also stored:
• First name
• Last name
• E-mail
• Report (request)
• Date of registration
  
  

For the processing of the data, your consent is obtained during the submission process, and reference is made to this privacy policy. Alternatively, it is possible to contact us via the email address provided. In this case, the user's personal data transmitted with the email will be stored. In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation. If you have any questions about withdrawing this information, please send an email to info@puregoatcompany.com

When we collect and use your personal data on the legal basis of our legitimate interests, we believe the risk to your data protection rights in connection with personal data is not excessive or overly intrusive. We have also put in place protections for your rights by ensuring proper retention periods and security controls.

We may also need your personal data to comply with legal obligations or in the context of a contractual relationship that we have with you. 

When we collect and use your personal data for other or new purposes, we will inform you before or at the time of collection unless we reasonably consider that we need to use your personal data for another reason and that reason is compatible with the original purpose of collection as detailed above. 

Where legally required to do so or where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time. If you wish to withdraw your consent, please see the Your Rights section as set out below.

Marketing

We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you. Where legally required to do so or where appropriate, we will ask for your consent to process your personal data for marketing purposes.

You will only receive marketing communications from us if you have opted in to receiving that marketing or if you requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for our marketing purposes.

Opting out

You can ask our third parties to stop sending you marketing messages at any time by visiting the update my details page and changing your preferences, or by following the opt-out links on any marketing message sent to you, or by contacting us at any time.

If you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, product/service experience, or other transactions.

You have the right to withdraw your consent at any time by informing us of your decision. If you wish to withdraw your consent, please see the Your Rights section as set out below

5 How long do we keep your personal data?

We will only retain your personal data for the minimum time necessary to achieve the purposes for which we collected it as set out in this Privacy Policy, including to comply with any legal, regulatory, tax, accounting, or reporting requirements.

Your personal data will also be retained for the duration of your contractual relationship with us, including where we maintain an ongoing relationship with you (e.g., where you have consented to market communications and have not unsubscribed from our mailing lists).

To determine the appropriate retention period for personal data, we take into account the quantity, nature and sensitivity of personal data, the potential risk of harm resulting from the unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and the possibility of attaining those purposes by other means, as well as the applicable legal, regulatory, tax, accounting or other requirements.

After the established deadlines, the data is either deleted or retained after being anonymized, especially for statistical purposes. It may be retained in case of pre-litigation and litigation. It should be noted that deletion or anonymization are irreversible operations, and that Pure Goat is no longer able, thereafter, to restore this data.

Our retention periods for baby clubs are as follows: For our e-commerce service, all consumer transactional data is retained for 7 years before being deleted.

We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. 

6 Sharing your personal data

When we share your personal data with Pure Goat affiliates and other organizations, we make sure we only do so with organizations that safeguard and protect your personal data and comply with applicable privacy laws in the same or similar way that we do. 
Your personal data will not be shared, sold, rented, or disclosed other than as described in this Privacy Policy. We may, however, share your data when required by law and/or government authorities. 

Trusted third parties may assist us in providing specific services or functions on our behalf, such as our Careline and Social Media teams, as well as IT services, both internal and external. This includes platform providers, hosting services, maintenance, and support on our website, as well as on our software and applications that may contain data about you, or to perform on our behalf the statistical analyses associated with the use of the website.

We are sharing data with the following companies:

• Elevate Digital (online marketing company) https://elevatedigital.nl/
• Active Ants (Distribution and delivery department
  https://www.activeants.nl/
   

Sharing data internationally

Personal data may be processed outside the UK. When processed outside the UK, Pure Goat will make sure that this cross-border data processing is protected by adequate safeguards. 

The safeguards that we use to protect cross-border data processing include:

1. a) Standard Contractual Clauses approved by the European Commission and approved for use in the UK. These standardized contractual clauses provide sufficient safeguards to meet the adequacy and security requirements of the European General Data Protection Regulation and UK General Data Protection Regulation; or
   
   b) Certifications that demonstrate that third parties outside of the UK or EEA process personal data in a way that is consistent with the European General Data Protection Regulation and UK General Data Protection Regulation. These certifications are approved either by the European Commission, a competent supervisory authority, or a competent national accreditation body in terms of the General Data Protection Regulation.
2. c) An adequacy decision whereby we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data..

We may also process your personal data for profiling purposes to predict your behaviour on our website or products that may be of interest to you. This means that we may collect personal data about you through cookies. We centralise this data and analyse it to evaluate and predict your personal preferences and interests. Based on our analysis, we send or display communications and/or content tailored to your interests/needs. This can be used to show you adverts for our products and services appropriate to your baby’s age while you browse on other websites. We will also use your data to send tailored communications via email and direct mail if you have opted to receive them. 

We confirm that you will not be subject to a decision based solely on automated decision-making, including profiling that produces legal effects, or which will significantly affect you. If we intend to make use of such methods, we will of course inform you, and we will give you an opportunity to object to these processes in advance. You are also free to contact us for further information on such processing.

Cookies and other technologies

We may also collect personal data about you through the use of cookies and other technologies. This may occur when you visit our sites or third-party sites, view our online content, or use our/third-party mobile applications, and may include the following information:

1. a) Information about your device, browser, and operating system;
   
   b) The IP address, device ID, and Mac ID of the device you are using;
   
   c) Web pages of ours that you view;
   
   d) Adverts you view;
   
   e) Links that you click while interacting with our services, and emails you open.
   
   f) Time and date of activity
   
   Please see our cookie statement for more information on.

THIRD-PARTY LINKS

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

7. HOW WE PROTECT YOUR PERSONAL DATA

We understand that the security of your personal data is important. We make our best efforts to protect your personal data from misuse, interference, loss, unauthorized access, modification, or disclosure. We have implemented a number of security measures to help protect your personal data. For example, we implement access controls, firewalls, and secure servers, and we encrypt personal data. 

We also make sure that any third parties that we deal with keep all personal data they process on our behalf secure.

When we share your personal data with Pure Goat affiliates and other organizations as described below, we make sure we only do so with organizations that safeguard and protect your personal data and comply with applicable privacy laws in the same or similar way that we do. 
Your personal data will not be shared, sold, rented or disclosed other than as described in this Privacy Policy. We may, however, share your data when required by law and/or government authorities. 

Trusted third parties may assist us in providing specific services or functions on our behalf, such as our Careline and Social Media teams, as well as IT services, both internal and external. This includes platform providers, hosting services, maintenance, and support on our website as well as on our software and applications that may contain data about you, or to perform on our behalf the statistical analyses associated with the use of the website.

8 Your rights

Where we process your personal data, you are entitled to a number of rights and can exercise these rights at any point. We have provided an overview of these rights below, together with what this entails for you.

Some of these rights only apply in certain circumstances and so are not guaranteed or absolute rights. Please contact our Data Protection Officer if you have any questions about your rights.

The right to access your personal data and correction

You have the right to access, correct, or update your personal data at any time. We understand the importance of this, and should you want to exercise your rights, please contact us via info@puregoatcompany.com

The right to data portability

Your personal data is portable. This means it can be moved, copied or transmitted electronically. However, this right only applies where:

1. a) The processing is based on your consent;
   
   b) The processing takes place for the performance of a contract; or
   
   c) The processing takes place by automated means.

If you wish to exercise your right to data portability, please contact us via info@puregoatcompany.com

The right to deletion of your personal data 

You have the right to request that we delete your data if: 

1. a) your personal data is no longer necessary in relation to the purposes for which we collected it; or
   
   b) you withdraw the consent that you had previously given us to process your personal data, and there is no other legal ground to process that personal data; or
   
   c) you object to us processing your personal data for direct marketing purposes; or
   
   d) you object to us processing your personal data for Pure Goat’s legitimate interests (such as improving overall user experience on websites); 
   
   e) the personal data is not being processed lawfully; or
   
   f) your personal data needs to be deleted to comply with the law
   
   If you wish to delete the personal data we hold about you, you can LOG IN AND DELETE YOUR ACCOUNT. Alternatively, you can contact the customer service during office hours, which are 9 am – 5 pm Monday - Friday. We will respond to your request in accordance with our legal requirements.

If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently anonymise it.. For more information on our retention periods, please see HOW LONG DO WE RETAIN YOUR PERSONAL DATA

The right to restriction of processing

You have the right to restrict the processing of your personal data if;

1. a) you do not believe the personal data we have about you is accurate; or
   
   b) the personal data is not being processed lawfully, but instead of deleting the personal data, you would prefer us to restrict processing instead; or
   
   c) we no longer need your personal data for the purposes we collected it, but you require the data in order to establish, exercise or defend legal claims; or 
   
   d) you have objected to the processing of your personal data and are awaiting verification on whether your interests related to that objection outweigh the legitimate 
   grounds for processing your data.

If you wish to restrict our processing of your personal data, please contact us via info@puregoatcompany.com, and we will respond to your request in accordance with our legal obligations.

The right to object

You have the right to object to the processing of your personal data at any time. Please contact us via info@puregoatcompany.com  

The right to withdraw consent

Where legally required to do we will ask for your consent to process the personal data. When we process your personal data based on your consent, you have the right to withdraw your consent at any time by informing us of your decision. However, such withdrawal does not affect the lawfulness of the processing that took place before this withdrawal. If you wish to withdraw your consent, please contact us via info@puregoatcompany.com  

The right to lodge a complaint with a supervisory authority

While we would be grateful if you lodged any complaints with us, you have the right to lodge a complaint directly with the UK Information Commissioner’s Office [https://ico.org.uk/for-the-public] about how we process personal data. 

You can also contact the Data Protection officer at Pure Goat Company ( Mr. Frank Dekker (info@puregoatcompany.com).

For more information about your privacy and data protection rights, or if you are not able to resolve a problem directly with us and wish to make a complaint, please contact the Information Commissioner’s Office at:

Mailing Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Phone Numbers: +44 303 123 1113

Email Address: casework@ico.org.uk

9. Changes to the privacy policy

Our privacy policy may change. On this page, you will always find the most recent version.

10. Contact

The Pure Goat Company B.V.

PO Box 12332

1100 AH Amsterdam

info@puregoatcompany.com

DOP: Mr. Frank Dekker