Content Marketer
Pure Goat | 3-5 days per week | Amsterdam
About Pure Goat
Pure Goat is Europe's fastest-growing infant formula brand. As we continue to expand into new markets, we're looking for a Content Marketer who wants to help shape the next phase of our growth.
We strongly believe content should do more than fill a feed. It should create a spark - a Goat Spark. The kind of content that makes someone stop scrolling, smile, learn something new, share it with a friend, or feel more connected to our brand. It should connect with parents, cultures, countries, and communities in a way that is creative, compliant, visible, and commercially effective.
We're looking for someone who doesn't just want to execute content plans, but
someone who wants to help build a brand, contribute new ideas, and leave their mark as we continue to grow internationally.
Your role
As a Content Marketer, you will be responsible for planning, creating, publishing, and
optimising content across online and offline channels. You will work closely with our
Art Director and Performance Marketeer to ensure content is visually strong, commercially effective, culturally relevant, and compliant with local regulations.
You will help bring the Pure Goat brand to life across brand campaigns, social media, email marketing, packaging, retail environments, events, and other touchpoints that help parents discover, trust, and choose Pure Goat.
Key responsibilities
- Create engaging content for paid and organic channels
- Create and coordinate content for email marketing campaigns and newsletters
- Manage the social media content calendar
- Publish and monitor content across relevant platforms
- Act as the main point of contact for influencers and content creators,
coordinating content creation and ensuring alignment with the Pure Goat brand - Work with the Art Director to ensure strong visual storytelling and brand consistency
- Partner with the Performance Marketer to improve content performance and
visibility across markets - Adapt content for different countries, cultures, and audiences
- Support content development for packaging, point-of-sale materials, events,
and other brand activations - Ensure all communications comply with relevant legislation and advertising
guidelines - Analyse content performance and identify opportunities for improvement
- Help develop scalable content formats that can be used across multiple
markets
What we are looking for
You are a creative doer who enjoys turning ideas into content that drives engagement
and brand growth. You are comfortable working in a fast-moving environment and
enjoy taking ownership of your work.
You are comfortable working with different teams and can turn ideas into strong
content for social media, campaigns, packaging, events, and retail environments.
You bring
- Experience in content creation and social media management
- Strong writing and storytelling skills
- A good eye for visual content and brand consistency
- Experience working with content performance metrics
- Awareness of cultural differences in communication across markets
- Organisational skill with attention to detail
- A proactive, entrepreneurial mindset
Why Pure Goat?
At Pure Goat, you will help shape a growing brand with a strong identity and
international ambition. Your content will not only support visibility but also help build
trust, recognition, and connection across multiple markets.
We're growing quickly, which means there is plenty of room to bring ideas to the
table, take ownership and make a real impact. If you've ever wanted to help shape
how a brand shows up to the world, this is your chance.
We're looking for someone with the energy, curiosity, and Goat Spark to help us stand
out and connect with parents worldwide.
How to Apply
As a first step, we would like to receive a short video message instead of a CV.
We’d love to get to know you better, so please send us a brief video introducing yourself. Tell us a little about who you are, why you’re interested in this role, and what motivates you to apply.
Please send your video to info@puregoatcompany.com.
We look forward to hearing from you!
Please note: we do not work with recruitment agencies for these roles. We handle the selection process ourselves, within Team Goats.
